Saturday, February 22, 2020

Shakespeare's Othello Essay Example | Topics and Well Written Essays - 1500 words

Shakespeare's Othello - Essay Example So when, convinced by Iago that Desdemona has indeed deceived him with Cassio, and after accusing Desdemona and hearing her reply of innocence, Othello is able without any doubt to attack with the sarcastic retort, "I cry you mercy then/ I took you for that cunning whore of Venice/That married with Othello" (4.2. 89-91). A long and established friend might be able to place doubt upon a new marriage, particularly in a culture where free exchange between the sexes is not allowed, and a new wife will necessarily be almost a stranger. But why such a sudden and violent response The answer there lies in several places: the culture of the time, Othello's character and Desdemona's character. When Othello begins, Iago reveals to Rodrigo his hatred of Othello. Othello had seen fit to elevate Cassio above Iago in the ranks of the military they both served. It was a position Iago thought should have been his. As Iago tells Rodrigo, Othello's own "eyes had seen the proof/At Rhodes, at Cyprus, and on other grounds" (1.1 26-27) of Iago's worthiness, and yet not elevated him to the position he deserves. Iago views Othello's decision both as a betrayal and a trap: he sees himself forever the Moor's servant, and impotent. He stays with Othello only to exact his revenge: "I follow him to serve my turn upon him" (1.1. 40). Iago's revenge is to destroy Othello, as Othello has destroyed him, not just to kill him; and perhaps to cuckold Othello, as he feels cuckolded by Othello, though via power, not sex. But where is Othello vulnerable In his position as a military leader No, Othello is the Hero-Warrior: his reputation is known far and wide; all who served with or under him hold his military prowess in the highest regard; a stranger to Venetian society due to his background, Othello has risen to a renowned, entrusted rank. Othello is the good soldier, through and through; and Desdemona-a woman of high status in Venetian society, beautiful and wealthy--is the mirror in which he sees himself. Othello, as the good soldier, followed orders and expected others to follow his. Othello came to Venetian society as a slave, kidnapped, and ended by converting, and rising within the new society, almost literally, by tooth and nail. Desdemona, on the other hand, had the opposite response to her treatment as property at least in respect to her marriage: she simply behaved as would a free woman; she loved whom she chose, and married when she chose. In this way, Desdemona rejected her casting in life as property. She had in fact shown no interest in marriage before: "So opposite to marriage that she shunned/The wealthy curled darlings of our nation" (1.2. 66-67). Does it not hint to Othello of a dangerous sense of freedom Desdemona has not acted according to convention; Desdemona has done what she will: what else is Desdemona capable of that defies convention Othello says of Iago: "This fellow's of exceeding honesty/And knows all qualities with a learned spirit/Of human dealings" (3.3, 258-259). Suddenly, Othello begins to suspect depths, complexities, dishonesties, nuances, that

Wednesday, February 5, 2020

The swot analysis for introducing new product from apple company Essay

The swot analysis for introducing new product from apple company - Essay Example It has a unique digital ecosystem that enables consumers to share and buy content such as music, movies and applications via all Apple devices (iMac, iPhone, iPod and iPad) (Digital Marketing, 2011). It is the world’s largest technology company in terms of market capitalisation. The company has redefined the music and cell phone business and the entertainment and media world (The New York Times, 2012). The United Kingdom The UK is one of the largest ICT markets in Europe as it has the largest consumer expenditure per head. It has a sophisticated consumer base and a strong market for new technology and design (UKTI, 2012). People in the UK are receptive to new technology. Apple Inc in the UK Apple has gained adverse publicity in the UK because of its allegations that Samsung had infringed upon its iPad protected design (BBC News Technology, 2012a). Apple has since been directed by the court in the UK to publish a message making it clear that Samsung had not infringed the iPadâ €™s registered design. Apple is constantly announcing new products with overlapping abilities and at exorbitant prices (Moore, 2012). These devices become almost immediately disposable as soon as the next device with retina display resolution comes into the market. Within three weeks of each other Apple introduced the iPad mini, the iPhone 5 and the new iPod touch. However, constant launch of new products is not being well accepted by UK consumers. Hence a SWOT analysis would help the company decide whether to undertake launch of a new product in the UK. SWOT Analysis Strengths Apple is the only company specialising in both hardware and software as a result of which it has no direct competitors but multiple competitors for each hardware and software device (Digital Marketing, 2011). Brand image and global reputation being high, Apple can attract premium price for its products. Apple constantly innovates and adds features to its products. They enjoy a trusted and loyal customer b ase. Its brand loyalty has replaced the Google brand, and its presence in the music space is its core strength. Weakness After Steve Jobs, the company is struggling with new products. For instance, iPhone 5 was launched by replacing Google Maps with an in-house version that is full of errors (The Observer, 2013). This has implications as consumers feel that Apple has lost its direction and under the new leadership is capable of producing substandard products. Apple had expected that the halo effect of iPod would help them capture the PC market, but they have a very small share of the PC market. Additionally, some hacker attacks on Mac damaged its reputation as a virus-free alternative to Windows. Because of its low share on the PC market, it has not been able to penetrate the gaming market. Now Samsung has doubled its share of PC tablets which resulted in Apple’s share sliding by eight percent (BBC News, 2013). Opportunities The tech savvy consumers in the UK present opportun ities for Apple to launch new products. They are receptive to new technology and new products. For instance, Apple intends to launch internet-enabled televisions, but this will require perfect execution to succeed in the UK market (The Observer, 2013). The PR market is still huge, and Apple could consider selling its Mac OS to other PC makers.